Adding an experience is the cornerstone of putting your inventory on Tock! Think of an experience like an event. What will your guests be doing when they book? Will it be a reservation for dinner, or perhaps a wine tasting? Let’s walk through the options necessary to get your first experience going. To get started, head on over to Control Panel - Experiences.
There are 3 reservation varieties to choose from when you make a new experience, a reservation option that will include several sub options for different payment amounts, as well as two types of “events”.
We will focus on “Reservation” in this article. For more on adding events to your calendar, please see: How do I add an Event Experience?
You will see the sub options presented to give you a wide variety of choices on how to present your new experience.
Reservations - No money is collected up front. Guests tell you they’re going to show up and you keep a table open for them. It’s a handshake agreement. Payment for service is collected in your POS system.
Deposit Reservations - Some money is collected up front, but guests are expected to spend more when they come in. If they show up, their deposit can be applied toward their bill, but if they don’t, that money is forfeited (tax and service charges will not be applied). Deposit experiences can be used to squash no shows!
Pre-paid Reservation - All of the money is collected up front - including tax, service charge, and add-ons. Your guests pay for everything ahead of time and are free to enjoy their experience without needing to take out their wallets.
After you select your reservation type, fill in the rest of these details before proceeding.
Name : Anything you would like, however it cannot be exactly the same as another active experience (You cannot have two “Reservation”)
Short Code : This can be anything you’d like. Tock will auto fill it, but you can change it. This code will show up in your bookings calendar so you can easily see what reservation is tied to which experience. Here is an example of how a reservation for “Tasting Menu” will look with a code of TM :
Description : This is the text that your guests will see when selecting this experience on your booking page. Be descriptive, talk about any specifics like where guests will be seated + perhaps the duration of an event if applicable.
Default Price Per Person : This is the price per guest, not including taxes or fees.
Services : This allows you to specify a service (lunch, dinner, etc) for each experience. This comes into play mostly using Tock’s Service and Table Management feature to help you get a good view of who is coming in and when. You can select multiple services for a single experience.
Once you create your experience, you will be taken to the next screen where you can filter down into more detail. Click Pricing to see the following options , where you can choose to add Tax and a Service Charge :
Add-ons : These can be additional menu options. A great example here is a wine tasting. Add-ons have their own complexities, please reference “What are add-ons?”
Communications : This section lets you define the post-checkout message specific to this experience, as well as when the guests will receive reminder emails. These settings can be globally controlled (meaning the setting applies to all experiences) within Settings - Messages & Emails .
Access : Access options here let you control who can see and book your new experience. Making an experience hidden means it still exists, however only you + your staff may book it for your guests. It will not appear on your booking site. Think of it is invisible. Putting an event behind Guest Group access means it is visible, but only to selected guests that you control with a Guest Group.
Fees : This section lets you define a fee that will apply per reservation, not per cover. This is great for a room fee with a large event.
Cancellation Policy : This lets you view the text that your guests will see when booking your experience. At the moment this is not customizable, but you may use the FAQs section to give your guests policy information specific to your business.
Questions : Here you can ask your guests questions. They will see this after they checkout, and based on your settings, they will get reminders to fill these questions out before their visit. Use this powerful section to get the right information out of your guests ahead of time. The most common questions relate to dietary restrictions/allergies, as well as mobility issues. But you may ask anything you wish, such as inquiring about special occasions. See this article for some tips on good question-writing.
Please keep in mind these caveats:
- Changes to experiences will not propagate through bookings that have already been applied to the calendar. To update those bookings you must reapply the Blueprint with the updated experience information or add tables manually. Sold and held bookings will not be affected.
_Example: If an experience was changed from $75 to $85, and the Blueprint is reapplied, sold and held bookings will remain $75 while all available bookings will be updated to $85.
- You can link directly to an experience (instead of the whole list of experiences) by copying the URL underpinning each link associated with each experience in the Experience section.